Soumm
Begin Your Ritual

About Soumm

We didn’t begin with a product.

We began with a question.

Why has taking care of ourselves become something we keep postponing?

Modern life asks more from us than ever before. More responsibility. More ambition. More attention. Somewhere in the middle of all that, caring for ourselves quietly became optional.

Soumm was created to help change that. Not by asking people to do more. By helping them rediscover the value of small, intentional rituals. Hair is simply where our journey begins.

Our Story Meet the Founders
Photography to come

4:5, bright contemporary Indian home, morning sunlight, a quiet corner, an open journal, the Soumm bottle resting naturally on a wooden table

Our Story

From a quiet beginning to a careful ritual.

Photography to come

3:4, documentary photograph: real conversation, ingredient preparation, a quiet production moment. Nothing staged

This didn’t begin as a product. It began as a conversation.

Years ago, my father-in-law, a barber in Mumbai, would hear the same concern again and again. Hair fall. Thinning.

Scalp issues that didn’t seem random. But what he noticed was not just the hair.
It was everything behind it – Stress, Irregular routines.
A pace of life that didn’t allow the body to recover.

At home, he would speak about this with my mother-in-law. And over time, she began preparing a formulation using traditional botanicals, slowly, carefully, without urgency.
It wasn’t branded, It wasn’t sold, It was simply used.
Shared quietly among people who trusted it.

Years passed. Life moved forward. And like many simple things that work, it stayed in the background. Until it returned again.

When I began experiencing similar concerns,
we didn’t immediately look outward. We went back.
The same formulation was revisited, Refined, Simplified and Made more consistent.

This time, it was not just used.
It was understood.
Not as a quick solution. But as something that worked through rhythm.

A few minutes of slowing down.
A gentle, repeated ritual.
A small shift in how the body settles.

As we began sharing it with others, we stayed close to how it was always made.
The botanicals are chosen with care, many of them sourced from Mangalore, where these traditions are still part of everyday life.

Nothing is rushed.
Nothing is overextended.
Each batch is prepared in small quantities,
with the same intention it started with:
to keep it simple,
to keep it consistent,
and to keep it real.

Soumm is not an attempt to create something new.
It is an effort to carry something forward
, with a more awareness,
and a more care.

– Supriya

Co-Founder

Photography to come

16:9, the family photograph from the brochure: three generations together, black and white.

Our Philosophy

Rituals create transformation.

We believe products are important. But products alone rarely change lives. Rituals do.

A ritual repeated with intention becomes a habit. Habits shape how we live. How we care. How we feel.

Everything Soumm creates begins with one question: does this help people build a better relationship with themselves?

If the answer is yes, we continue. If the answer is no, we stop. Because philosophy will always come before products.

01

Ritual over Routine

Meaningful moments are more powerful than hurried habits.

02

Trust before Visibility

We would rather be recommended than advertised.

03

Quality before Quantity

Every product must earn its place.

04

Consistency before Perfection

Small acts of care, repeated over time, create lasting change.

The People Behind Soumm

Built with care. Guided by purpose.

Soumm is built by people who believe that businesses should improve lives, not simply sell products.

Every decision we make is guided by one simple thought: would we feel proud recommending this to our own family?

That question quietly shapes everything, from ingredients and packaging to the words you are reading today.

Photography to come

1:1. Supriya in natural light: writing, reviewing ingredients, in conversation. No corporate pose

Founder

Supriya Bhandary

Soumm began with Supriya’s belief that caring for ourselves should never feel like a luxury. Her vision continues to shape every product, every ritual and every experience we create.

[Placeholder] Supriya spent over a decade in [industry], where she learned that the things people keep doing are rarely the things that demand the most effort. That observation became the starting point for Soumm: fewer products, practised more often.

[Placeholder] She leads formulation and the Knowledge Library, works directly with the families who supply the botanicals, and reads every message the brand receives. Final copy to be supplied by the client.

Supriya on LinkedIn Placeholder copy

Co-Founder

Praveen Bhandary

Praveen brings together design, systems and long-term thinking to help transform Soumm from a product into a philosophy people choose to live by.

[Placeholder] With a background in [discipline], he built the systems that keep Soumm deliberate as it grows: small batches, documented sourcing, and a refusal to ship anything that cannot be explained.

[Placeholder] He looks after design, operations and partnerships, and holds the line on the decisions that are easy to compromise. Final copy to be supplied by the client.

Praveen on LinkedIn Placeholder copy
Photography to come

1:1. Praveen in natural light: at a work table, reviewing design or systems. No suit, no corporate pose

Together, they share one ambition: to build a company that earns trust for generations.

Founder Letters

Personal reflections from the founder on building Soumm, creating thoughtful products and rediscovering the value of intentional living.

Read the Founder Letters

The Values We Protect

Some things should never change.

We Choose Trust

Trust is earned slowly. Protected carefully. Never traded for short-term success.

We Respect Intelligence

We educate before we persuade. We explain before we promise.

We Believe in Quiet Confidence

We don’t need to be the loudest voice. We simply strive to be a trustworthy one.

We Design for Decades

Every decision should still make sense years from now. Not just today.

We Care Before We Sell

If something isn’t right for someone, we’d rather guide them honestly than make a sale.

We Build Relationships

Customers. Doctors. Partners. Communities. Everything begins with people.

Looking Ahead

Hair is where we begin.

Soumm will continue to grow. New rituals. New products. New knowledge. New partnerships.

But one thing will never change. Our purpose is not simply to create products. It is to help people build healthier, more intentional lives.

Wherever the future takes us, that belief will remain our foundation.

Photography to come

5:4, bright contemporary home: open shelves, books, botanicals, and space left for what comes next

Contact

We’d love to hear from you.

Whether you have a question, a story to share, or would simply like to begin a conversation, we’re always happy to hear from you.

Contact Soumm

Email

soummritual@soumm.in

Website

www.soumm.in

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We hope Soumm becomes more than something you use and something you believe in.

Products eventually become empty. Rituals stay.

Thank you for taking the time to understand who we are. We’re grateful you’ve become part of the journey.

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